AI lead enrichment that fills blanks without touching your data
AI lead enrichment takes a bare name in your CRM and fills in the rest: email address, social profiles, company background. In Orbit, Ivy the researcher does this for new leads, and it follows one strict rule: it fills blanks only and never overwrites what you already have. Bad enrichment corrupts a CRM. Ivy is built not to.
Meet Ivy
Ivy is the researcher on Orbit's AI team. When a new lead lands in your CRM, from a form, the Chrome extension, or one of Niko's prospecting runs, Ivy goes to work on the empty fields: the missing email, the socials, the background that tells you who this person actually is.
The discipline is what makes Ivy useful. It only fills blanks. If you typed a phone number, a note, or a company name yourself, Ivy will not touch it, even if it believes it found something better. Your hand-entered data stays the source of truth, and the enrichment builds around it.
What Ivy does
- Enriches new leads with email, social profiles, and background.
- Fills empty fields only; your existing data is never overwritten.
- Works on leads from forms, the Chrome extension, and Niko's prospecting runs.
- Feeds the contact dossier: every call, email, note, and invoice in one timeline.
- Saves you the ten browser tabs each new lead used to cost.
The guardrails
Enrichment has one classic failure mode: confident software pasting wrong data over right data. Ivy's never-overwrite rule exists for exactly that reason. Blanks get filled; everything you entered stays yours.
Ivy's findings surface the way all agent work does in Orbit, as cards and timeline entries you can review, not silent background edits you discover months later. The wider rules hold across the team too: nothing auto-sends, and the voice agents stay off by default with calling hours, a daily cap of 25, do-not-call lists, recorded-line disclosure, your own Vapi number, and transcripts logged on the contact.
Ivy vs researching every lead by hand
| Orbit | Doing it yourself | |
|---|---|---|
| Time per lead | Handled while you keep working | Ten minutes of tab-hopping |
| Coverage | Every new lead gets the same treatment | Only the leads that look big |
| Data safety | Blanks filled, your entries untouched | Copy-paste errors at speed |
| Records kept | Enrichment lands on the contact record | Findings scattered in your head |
| Cost | Free plan, your own AI key at cost | Your most distractible hour |
The most dangerous enrichment tool is the confident one. Ivy fills blanks only, and never overwrites a field you typed.
Keep exploring
Frequently asked questions
What is AI lead enrichment?+
It is software that automatically adds missing details to a lead record: email, social profiles, background. Orbit's researcher agent, Ivy, enriches new leads this way while following a strict fills-blanks-only rule.
Can Ivy overwrite data I entered myself?+
No. Ivy only fills empty fields. Anything you entered by hand stays exactly as you wrote it, even if Ivy finds conflicting information.
Which leads does Ivy enrich?+
New leads entering your Orbit CRM, whether they came from a form, the Chrome extension's one-click LinkedIn save, or a prospecting run by Niko.
Does lead enrichment cost extra?+
Ivy is part of Orbit's free plan. You bring your own AI model key, and the provider bills you directly at cost. Typical solo usage is cents to a few dollars a month.
Stop researching leads by hand
Ivy fills the blanks on the free plan. Your own data stays untouched.
Free forever plan. No credit card. No spam.