AI lead generation: find, vet, and pitch (you approve)
AI lead generation works best as three jobs: finding people who match your ideal client, watching the web for buyers raising their hand, and pitching each one personally. Orbit runs all three with named agents, Niko, Kai, and Rio, who research, vet, and draft while you keep approval on every send. Here is how the system fits together, and what it honestly will not do.
How does AI lead generation actually work?
Most tools that promise AI lead generation sell you a list. Lists go stale, and a name on a spreadsheet is not a lead. What you want is a system: one part that hunts, one part that listens, and one part that makes the first touch feel personal.
Orbit splits the job across agents that feed each other. Niko hunts, Kai listens, Rio pitches. Ivy, the researcher, fills in the blanks along the way, adding emails, socials, and background to new leads without ever overwriting what you already know.
What do Niko, Kai, and Rio each do?
- Niko, the prospector, hunts the open web for leads that match your ideal-client profile, vets each one against your offer, and lines up outreach drafts.
- Kai, the watcher, monitors Reddit, LinkedIn, and YouTube for fresh posts from people asking for exactly what you sell. Fresh posts only, so you arrive while the question is still warm.
- Rio, the pitcher, builds a personalized pitch landing page for each lead, drafts the delivery email, and alerts you when the lead keeps coming back to read it.
- Ivy, the researcher, enriches each new lead with email, socials, and background. She fills blanks only and never overwrites your data.
What will AI lead generation not do for you?
Orbit finds, vets, and drafts. It does not send. Every outreach draft, every pitch page, every call lands as a card you approve, edit, or dismiss first. That is by design: your name is on the message, so you get the final word.
It also will not conjure leads from nothing. Niko and Kai work from your ideal-client profile and your offer, so a vague profile gets vague results. Sharpen the input and the queue sharpens with it.
A list is not a lead. A lead is a person with a live problem, a checked fit, and a pitch written just for them. That is the whole system.
What does AI lead generation cost with Orbit?
Orbit's free plan includes the full 16-agent team, no credit card needed. You bring your own AI model key, plus optional Firecrawl, Apify, or YouTube keys to power the prospecting. Providers bill you directly at cost, with no Orbit markup, and typical solo usage runs cents to a few dollars a month.
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Frequently asked questions
Can AI really generate leads for a small business?+
Yes, with the right scope. AI is good at scanning the open web for people who match a profile, spotting fresh posts from buyers asking for help, and drafting personalized outreach. In Orbit, the agents Niko, Kai, and Rio do exactly that, and a human approves every message before it goes anywhere.
Does Orbit send cold outreach automatically?+
No. Orbit's agents find leads, vet them, and prepare drafts and pitch pages, but nothing auto-sends. Every output lands as an approval card that you can send, edit, or dismiss.
Where does Orbit find leads?+
Niko hunts the open web for people matching your ideal-client profile, and Kai monitors Reddit, LinkedIn, and YouTube for fresh posts from people asking for what you sell. Optional Firecrawl, Apify, and YouTube keys power the hunting, billed to you at cost by those providers.
What makes Rio's pitch pages different from a cold email?+
Rio builds a personal landing page for each lead and drafts the email that delivers it. When the lead opens the page and keeps reading, Rio alerts you, so you follow up while interest is real instead of guessing.
How is this different from buying a lead list?+
A purchased list is static and ages from the day it was exported. Orbit's agents hunt fresh matches and fresh posts, vet each lead against your specific offer, enrich the record, and draft a first touch written for that person.
Put a lead-gen team on the hunt
Niko finds, Kai watches, Rio pitches, and you approve every send. Free forever with your own keys, billed at cost.
Free forever plan. No credit card. No spam.