AI data cleaning means keeping your CRM tidy without a manual slog. Orbit has duplicate detection and merge built in on every plan, including free, so two records for one person become one. Then you can ask Hiro to tidy fields: fix formatting, fill obvious gaps, standardize names. Every change waits for your approval. Dirty data rarely announces itself. It just quietly costs you deals.
A duplicate contact splits one relationship into two half-stories. You email someone Tuesday, your note lands on copy A, and on Thursday you reach copy B like a stranger. The lead feels forgotten, and nothing in the CRM warned you.
Messy fields hurt too. Inconsistent names, half-typed companies, and blank emails make every search and every report less trustworthy. Stale deals inflate the pipeline, which means your weekly numbers start the week wrong. Clean data is the quiet thing that makes everything else work.
Two tools work together: built-in dedupe and Hiro.
Manual cleanups work like crash diets. You block an afternoon, fix a thousand records, feel great, and six weeks later the mess is back, because new data never stops arriving.
Cleaning as you go changes the slope. Duplicate detection runs on every plan, so merges are one approval away, and you can ask Hiro to tidy a batch whenever you notice drift. Small messes get caught while they are small, and your reports stay honest.
CRM rot is silent. No error fires when a duplicate splits your history with a lead. Free dedupe and merge is the alarm, and Hiro is the mop.
Hiro tidies and proposes, it does not guess wildly. It works from what is already on the record and queues changes for you, so a wrong guess never silently becomes the truth. Tidying fields uses the free monthly AI credits included on every plan, with no API key to paste, while duplicate detection and merge are free on every plan.
AI data cleaning is keeping your records tidy without a manual slog: merging duplicates, fixing inconsistent fields, and clearing stale deals. In Orbit, duplicate detection and merge are free on every plan, and you can ask Hiro to tidy fields, with every change queued for your approval.
A little, often, beats occasional deep cleans, because problems get caught while they are small. Orbit makes that easy: duplicate detection runs on every plan, so merges are one approval away, and you can ask Hiro to tidy a batch of fields any time you notice drift.
No. Duplicate merges and any tidy-up Hiro proposes land as approval cards. You approve, edit, or dismiss each one, and nothing changes without your sign-off. The tool proposes; you decide.
Because your history splits in two. Notes log on one record, emails on the other, and whoever looks at either copy sees half the relationship. That leads to repeated questions, forgotten context, and outreach that feels like you have never spoken before.
Duplicate detection and merge are free on every plan, including free. Asking Hiro to tidy fields uses the free monthly AI credits included on every plan, with no API key to paste. You can top up with credit packs if you clean a lot at once.
Free dedupe and merge, plus Hiro tidying fields on request. Every change waits for your approval.
Free forever plan. No credit card. No spam.