Looking for a Clay alternative?
Clay is a data and enrichment engine, a layer you point at lists to find and enrich leads. It is not a CRM, and that is the gap people feel. Orbit is the full CRM with 16 AI agents that prospect, enrich, follow up, and chase, plus the timelines, pipeline, and invoices to hold the relationship together. Free to start.
Why look for a Clay alternative?
Clay is powerful at one thing: pulling data. You feed it lists, point it at dozens of sources, run enrichment and lookups, and pipe the results out to wherever your outreach happens. For data and growth teams running large prospecting machines, it is a serious tool.
The reason a relationship manager outgrows it, or never fully fits it, is that Clay is a layer, not a home. It finds and enriches contacts, but it does not hold the relationship after the first touch. There is no real contact timeline, no pipeline you live in, no follow-up engine, no invoices. You still need a CRM underneath it, and you still do all the follow-through by hand.
If your work is one strong relationship at a time rather than ten thousand rows, you do not need a bigger enrichment engine. You need a CRM that enriches when it has to and then does the human follow-up for you.
How does Orbit compare to Clay for relationship work?
| Orbit | Clay | |
|---|---|---|
| Lead enrichment | Ivy enriches with your keys | |
| Full contact timeline | ||
| Deal pipeline you live in | ||
| AI follow-up drafts | Tess | |
| Follow-up and call-back | Remy, Piper | |
| Invoices and proposals | ||
| Large-scale data enrichment | Lighter | Deeper |
| Free plan |
What do you gain with Orbit?
Orbit does the enrichment Clay is loved for, then carries the relationship the whole way. Every agent output is a card you approve.
- Ivy researches and enriches a lead from a name and a domain, filling in the fields you need to reach out well.
- Niko prospects the open web against your ideal client profile, so you are not feeding lists by hand.
- Tess drafts your follow-ups, Piper calls deals that went quiet, and June handles long-term check-ins.
- A real contact home: full timelines, custom fields, tags, smart views, and a pipeline you manage all day.
- Invoices, proposals, and booking pages, so the relationship runs from first touch to paid.
When should you keep Clay?
Stay on Clay if your job is large-scale data work: enriching tens of thousands of rows, chaining many data providers, building custom waterfalls, and feeding a high-volume outbound machine. That is its home turf, and Orbit does not try to match that depth of enrichment tooling.
Many people run both. Use Clay as your data engine and Orbit as the CRM that holds the relationships and does the AI lead enrichment on the ones that matter. Pick Orbit on its own when the work is relationship-led and you want a single place that finds, enriches, follows up, and invoices.
How do you move from Clay to Orbit?
- 1Export your enriched lists from Clay as CSV files.
- 2Import the contacts into Orbit and map the enriched columns to fields and tags.
- 3Set up your pipeline stages so those leads have a place to move through.
- 4Add your AI model key, plus an optional Firecrawl or Apify key if you want Niko prospecting and Ivy enriching inside Orbit.
- 5Turn on Tess so the leads you imported start getting follow-up drafts the same week.
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Frequently asked questions
Is Orbit a replacement for Clay?+
Partly. Orbit does AI prospecting and enrichment through Niko and Ivy using your own keys, and it adds the full CRM Clay lacks: timelines, pipeline, follow-up agents, and invoices. But Clay is deeper at large-scale, multi-source data enrichment, so high-volume data teams may keep it and pair it with Orbit.
Does Orbit enrich leads?+
Yes. Ivy researches and enriches a contact from a name and domain using your own AI and optional Firecrawl or Apify keys, filling in the fields you need to reach out. The provider bills you at cost, typically cents to a few dollars a month for solo use.
Can I import my Clay lists into Orbit?+
Yes. Export your enriched lists from Clay as CSV files, then import the contacts into Orbit and map the enriched columns to fields and tags. From there you can build your pipeline and let the agents follow up.
Who should keep Clay instead?+
Keep Clay if your work is large-scale data enrichment: tens of thousands of rows, chained data providers, custom waterfalls, and high-volume outbound. Orbit is built for relationship-led work where you find, enrich, follow up, and invoice in one place.
Stop renting a data layer. Get the CRM that runs the relationship.
Orbit is free to start, no credit card. Import your Clay lists and let the agents follow up today.
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