Orbit vs Attio
Attio is a modern, flexible CRM where startup teams model their own objects, lists, and workflows, priced per seat. Orbit is a free CRM for one person that skips the modeling: 16 built-in AI agents prospect, enrich, call new leads back in about 90 seconds, and draft follow-ups, with every output approved by you. Choose by what you want to spend evenings on: designing a system, or clearing approval cards.
What is Attio great at?
Attio took the spreadsheet-flexible idea and made it feel premium. Objects, records, and lists bend to your business instead of the other way around. A fund can model portfolio companies, an agency can model retainers, and the UI stays fast and clean while you do it. For data-minded teams, that freedom is the whole point.
It is also built for working together. Shared lists, notes, and automations keep a startup team in one source of truth, and it has become a favorite in venture and early-stage circles for exactly that reason. Pricing is per seat, with a free tier for very small teams. Check their site for current limits and plans.
Orbit vs Attio at a glance
One is a flexible system you design. The other is a staffed system you approve.
| Orbit | Attio | |
|---|---|---|
| Built-in AI agents that work the pipeline | 16 named agents with one job each | AI research and automation features, check their site, not a staffed agent team |
| AI voice calls and speed-to-lead | Remy calls new form leads back in about 90 seconds on your own number | No built-in AI calling |
| Human approval gates on AI output | Approve, edit, or dismiss every card, nothing auto-sends | Not applicable |
| Built for one person | Yes, solo-first | Built for startup and GTM teams |
| Invoices, proposals, and booking pages included | Included, even on the free plan | No, pair with other tools |
| On-device meeting transcription | Free and private, audio stays on your machine | |
| MCP server to connect Claude | Built in, revocable per-workspace keys | Check their site |
| Free plan | Free forever, no credit card | Free tier for small teams, check their site |
| Pricing model | Free plan, bring your own API keys at provider cost, Pro coming soon | Per seat, check their site |
Where does Orbit fit instead?
Most solo founders do not have a data-modeling problem. They have a follow-up problem. Orbit ships with the shape already decided (contacts, deals, tasks, custom fields, tags, smart views) and spends its energy on the work instead. Ivy enriches every new lead with email, socials, and background, filling blanks only, never overwriting what you wrote. Kai watches Reddit, LinkedIn, and YouTube for fresh posts from people asking for exactly what you sell.
Then the pipeline gets worked. Niko lines up vetted prospects with outreach drafts. Rio builds a personalized pitch page per lead and tells you when the lead keeps reading it. Wes nudges unsigned proposals on day 3 and day 7. June checks in on past clients who have been quiet 30 or more days, at most once a month, and the phrase just checking in is banned from her drafts.
Everything lands as a card for your approval. Nothing sends itself. And the price fits a one-person budget: the plan is free forever with no credit card, you bring your own AI key, and providers bill you at cost, typically cents to a few dollars a month for solo usage.
Pick Attio if
- Your team genuinely needs custom objects: funds, deals, candidates, partnerships, whatever your model is.
- Several people work the same lists and you want shared views as the source of truth.
- Someone on the team enjoys designing and maintaining the data model.
- You want a fast, modern interface your whole startup will actually open.
- Per-seat pricing is acceptable for the collaboration you get, check their site for plans.
Pick Orbit if
- You are one person and want the CRM working for you on day one, not after a design phase.
- Speed-to-lead matters: a missed form lead should get a call back in about 90 seconds.
- You want enrichment, prospecting, and follow-up drafted by agents you simply approve.
- You want proposals, invoices, booking pages, and meeting transcription in the same free tool.
- You use Claude and want it reading and updating your CRM through a built-in MCP server.
Attio lets you design the perfect CRM. Orbit ships with the staff already inside.
Keep exploring
Frequently asked questions
Is Orbit or Attio better for a solo founder?+
Orbit is usually the better fit for one person. It is free forever and ships with 16 AI agents that prospect, enrich leads, call new form leads back in about 90 seconds, and draft follow-ups for your approval. Attio is stronger for startup teams that want a flexible shared data model and per-seat collaboration.
Does Attio have AI agents like Orbit?+
Attio offers AI and automation features inside its flexible CRM, check their site for what is current. Orbit takes a different approach: 16 named agents, each with one job, like Remy the voice SDR and Wes the proposal closer, and every agent output waits as a card you approve, edit, or dismiss.
Do I have to design a data model in Orbit?+
No. Orbit comes with contacts, deal pipelines, tasks, a calendar, and a full timeline dossier per contact already built. You can add custom fields, tags, smart views, and custom pipeline stages, but there is nothing to architect before you start working.
What does Orbit cost to run each month?+
The plan itself is free forever with no credit card. You bring your own AI key, and optional Firecrawl, Apify, or YouTube keys for prospecting, and those providers bill you directly at cost with no Orbit markup. Typical solo usage runs cents to a few dollars a month.
Can Claude read my Orbit workspace?+
Yes. Orbit has a built-in MCP server, so Claude on web, desktop, mobile, or Claude Code can read and update your CRM through per-workspace keys that you can revoke at any time.
Skip the design phase
Orbit is free forever, no credit card. The structure is built, the agents are hired, and nothing sends until you approve it.
Free forever plan. No credit card. No spam.