Looking for an Attio alternative?
Attio is a flexible, modern CRM, but it is aimed at startups and teams: you model the data, and you still do the work. Orbit aims at one person. Its 16 AI agents prospect, research, follow up, and chase invoices while you approve each move from a card. It is free to start, no credit card. Here is the honest comparison.
Why do people look for an Attio alternative?
Attio's pitch is flexibility: a modern CRM where the data model bends to your business, with custom objects, relations, and views your whole team can shape. For startups with someone playing ops, that is the draw.
It is also why solo users drift away. Flexibility is homework. You design the objects, define the relations, build the views, and then keep all of it current. After the modeling is done, Attio still waits for you to do the selling: the follow-ups, the chasing, the meeting prep. And as a team product, its pricing is per seat. Check their site for current details.
The alternative people want is usually the opposite shape: opinionated structure that is ready in minutes, plus help with the actual work.
What do you get when you switch to Orbit?
Orbit trades the flexible data model for a working one, then staffs it with 16 AI agents. Every agent output is a card you approve, edit, or dismiss.
- A CRM that is set up in minutes: contacts, custom fields, tags, smart views, and a pipeline with custom stages.
- Niko prospects the open web against your ideal client profile, and Ivy enriches each new lead with email, socials, and background.
- Kai watches Reddit, LinkedIn, and YouTube for fresh posts from people asking for what you sell.
- Tess drafts inbox bumps for threads quiet 3 or more days. Wes nudges unsigned proposals on day 3 and day 7.
- Mia delivers a one-page brief 75 minutes before each meeting, and Theo turns recorded calls into recaps and action items.
- An in-app assistant that can drive every feature by chat, including dispatching the voice agents.
- A built-in MCP server, so Claude on web, desktop, or mobile can read and update your CRM through revocable per-workspace keys.
- Webhooks and automations for the wiring you would otherwise have built in an ops tool.
What do you give up when you leave Attio?
The data model, honestly. Attio lets you define custom objects and relations and shape records to match how your company thinks. Orbit gives you contacts, deals, custom fields, tags, and smart views, which covers most solo businesses, but you cannot invent new object types. Attio is also built for real-time team collaboration, and Orbit's Team plan is still coming soon.
If you are a startup that wants its CRM to behave like a shared, flexible database, Attio is a fine choice and you should stay. Orbit fits when you are the only seat and the constraint is hours in the day, not shapes in the schema.
How do you switch from Attio to Orbit in an afternoon?
- Export your people and companies from Attio as CSV files and import the contacts into Orbit.
- Map your custom attributes to Orbit custom fields. Most translate directly, and relations flatten into fields or tags.
- Recreate your deal flow as pipeline stages. One pipeline is included on the free plan.
- Add your AI model key. Providers bill you directly at cost with no Orbit markup.
- Turn on Niko, Ivy, and Tess to cover prospecting, enrichment, and follow-up in week one.
- If you script things, point Claude at the built-in MCP server with a revocable per-workspace key.
A flexible CRM still waits for you. Orbit ships with 16 agents that do not.
Keep exploring
Frequently asked questions
Does Orbit support custom objects like Attio?+
No. Orbit gives you contacts, deals, custom fields, tags, and smart views rather than user-defined object types. That covers most solo and small operations, but if your CRM needs to model many entity types and relations, Attio's flexible data model is the better fit.
Can I import my Attio data into Orbit?+
Yes. Export your people and companies from Attio as CSV files, import the contacts into Orbit, and map custom attributes to Orbit's custom fields. Relations flatten into fields or tags, and pipeline stages are recreated by hand in a few minutes.
Does Orbit have an API or MCP access?+
Orbit has webhooks, automations, and a built-in MCP server. The MCP server lets Claude on web, desktop, mobile, or Claude Code read and update your CRM using revocable per-workspace keys. MCP access and webhooks are part of the upcoming Pro plan.
Is Orbit good for teams?+
Not yet. Orbit is built for solo founders, consultants, freelancers, and other one-person operations, with multi-workspace isolation if you run several businesses. A Team plan with seats and lifted limits is coming soon. For a multi-person CRM today, a team tool like Attio fits better.
What is on Orbit's free plan?+
The free plan is free forever, no credit card: all 16 AI agents with your own AI keys, unlimited contacts, tasks, and notes, one pipeline, one booking page, five landing pages, three forms, ten invoices, ten proposals, and 50 MB of storage.
Less modeling. More selling.
Free to start, no credit card. Import your contacts and let the agents work the pipeline while you build.
Free forever plan. No credit card. No spam.