Attio is a flexible, modern CRM, but it is aimed at startups and teams: you model the data, and you still do the work. Orbit aims at one person. Its one AI assistant, Hiro, drafts follow-ups, updates records, and does the busywork while you approve each move. The free plan needs no credit card. Here is the honest comparison.
Attio's pitch is flexibility: a modern CRM where the data model bends to your business, with custom objects, relations, and views your whole team can shape. For startups with someone playing ops, that is the draw.
It is also why solo users drift away. Flexibility is homework. You design the objects, define the relations, build the views, and then keep all of it current. After the modeling is done, Attio still waits for you to do the selling: the follow-ups, the chasing, the meeting prep. And as a team product, its pricing is per seat. Check their site for current details.
The alternative people want is usually the opposite shape: opinionated structure that is ready in minutes, plus help with the actual work.
Orbit trades the flexible data model for a working one, then adds one AI assistant, Hiro, to run it. Everything Hiro produces is a suggestion you approve, edit, or dismiss.
The data model, honestly. Attio lets you define custom objects and relations and shape records to match how your company thinks. Orbit gives you contacts, deals, custom fields, tags, and smart views, which covers most solo businesses, but you cannot invent new object types. Attio is also built for real-time team collaboration, and Orbit's Team plan, while available at $20/seat, is newer.
If you are a startup that wants its CRM to behave like a shared, flexible database, Attio is a fine choice and you should stay. Orbit fits when you are mainly one seat and the constraint is hours in the day, not shapes in the schema.
A flexible CRM still waits for you. Orbit ships with an assistant that does the busywork.
No. Orbit gives you contacts, deals, custom fields, tags, and smart views rather than user-defined object types. That covers most solo and small operations, but if your CRM needs to model many entity types and relations, Attio's flexible data model is the better fit.
Yes. Export your people and companies from Attio as CSV files, import the contacts into Orbit, and map custom attributes to Orbit's custom fields. Relations flatten into fields or tags, and pipeline stages are recreated by hand in a few minutes.
Orbit has webhooks, automations, and a built-in MCP server. The MCP server lets Claude on web, desktop, mobile, or Claude Code read and update your CRM using revocable per-workspace keys. Webhooks and automations are part of any paid plan, and MCP access is part of Pro.
Orbit has a Team plan at $20/seat with a shared workspace, roles and permissions, lead assignment, and a shared inbox. It is newer than Attio, which is built for real-time team collaboration. Orbit is built first for solo founders, consultants, and freelancers, with multi-workspace isolation if you run several businesses.
The free plan needs no credit card: the CRM with up to 250 contacts, one pipeline, unlimited tasks, calendar, notes, a built-in email inbox capped at 100 a month, and basic Tables. AI is included with free monthly credits on every plan, with nothing for you to configure.
Free to start, no credit card. Import your contacts and let Hiro work the busywork while you build.
Free forever plan. No credit card. No spam.