People leave HubSpot when the free tier stops being enough and the features they need climb into per-seat paid tiers. Orbit replaces the sales side: contacts, pipeline, tasks, invoices, and a built-in email inbox, plus one AI assistant, Hiro, that drafts follow-ups and nudges proposals for your approval. The free plan needs no credit card. One honest note: Orbit does not replace HubSpot's marketing suite, and this page covers that too.
HubSpot's free CRM is a famous on-ramp. The catch is well known too: the features that matter as you grow tend to sit in paid hubs, priced per seat and per tier, so the bill grows faster than your business does. Check their site for current pricing, but the pattern is the point.
The other reason is weight. HubSpot is a marketing and sales platform: CMS, campaigns, sequences, dashboards, settings inside settings. If you are one consultant or founder, you probably live in a small corner of it: contacts, deals, and email. Paying platform money for a corner feels wrong, and the rest of the interface never gets out of your way.
So the search for an alternative is usually a search for a tool scoped to what you actually do all day: keep a pipeline honest and follow up on time.
Orbit is scoped to the sales side and gives you one AI assistant, Hiro, to run it with. Everything Hiro drafts arrives as a suggestion you approve, edit, or dismiss before anything goes out.
The marketing suite, plainly. HubSpot can run your blog, mass email campaigns, marketing automation, attribution reporting, and a large app marketplace. Orbit does none of that. It has landing pages and forms for capturing leads, but it is not a marketing automation platform and does not pretend to be one.
If you run real campaigns to a large list, employ a marketing person, or need marketing and sales reporting in one place, HubSpot is still the better pick. Orbit fits when the part of HubSpot you actually used was the CRM, and what you wanted from it was follow-up that happens.
Orbit does not replace HubSpot. It replaces the part you actually used: the pipeline and the follow-up.
Yes. Orbit's free plan needs no credit card and includes the CRM: up to 250 contacts, one pipeline, unlimited tasks, calendar, notes, a built-in email inbox (100 sends a month), and basic Tables. AI is included with free monthly credits. HubSpot also has a free tier, but its key features ramp up across paid per-seat tiers, so check their site for current details.
No. Orbit covers the sales side: CRM, pipeline, a built-in email inbox, landing pages, forms, invoices, and proposals, with one AI assistant to draft your follow-ups. It does not do mass email marketing, blogs, or marketing automation. If you depend on HubSpot's Marketing Hub, keep it or pair Orbit with a tool built for campaigns.
Export your contacts, companies, and deals from HubSpot as CSV files, then import the contacts into Orbit and map your fields. Recreating pipeline stages, tags, and a booking page usually takes under an hour, so the full move fits in an afternoon.
No. Orbit has one assistant, Hiro, and every draft it writes lands as a suggestion you approve, edit, or dismiss first. Nothing auto-sends. Hiro can draft follow-ups and replies, nudge proposals, and update contacts and deals, but you decide what goes out.
The free CRM plan costs nothing and needs no credit card. Pro is $14/mo or $112/yr (4 months free on annual) and Team is $20/seat/mo. AI is included on every plan: every workspace gets free monthly credits with no API key to paste, and you can top up with a credit pack if you need more.
Orbit is free to start, no credit card. Import your HubSpot contacts, then ask Hiro to draft your first follow-ups.
Free forever plan. No credit card. No spam.