Folk is a clean, modern CRM with a strong following, especially with agencies, partnerships, and relationship-driven sales teams. Orbit and Folk look similar at a glance, but they are built around different users. Folk is built for a team. Orbit is a simple all-in-one CRM built for you, with one AI assistant, Hiro, to handle the busywork.
Folk does a lot right. It captures contacts in a click, keeps data tidy as volume grows, and turns scattered conversations into a workable pipeline a whole team can share. For a small team selling through warm relationships, it is one of the better choices available.
Its pricing and feature set are oriented toward teams, with seats, shared pipelines, and permissions. A solo user ends up paying per seat for team capabilities they will not use, on a tool whose center of gravity is the shared pipeline rather than one person running their own relationships and follow-through.
| Orbit | Folk | |
|---|---|---|
| Best fit | Individuals and solo operators | Relationship-driven teams |
| Free plan | $0, up to 250 contacts | Check their site for pricing |
| One AI assistant (Hiro) that drafts and does the busywork | Team sequences | |
| All-in-one: invoices, proposals, and booking pages included | CRM-focused | |
| Built-in email inbox on the timeline | 100/mo free | Syncs your email |
| GTD-style tasks and meeting recorder | Recorder on Pro | Lighter |
| Built-in MCP server to connect Claude | Pro | |
| Google Calendar sync | Paid plans |
Orbit is shaped around the individual who is the entire business. The home screen answers one question first, who do I need to reach out to today. Around that sits everything one person needs to follow through: tasks that resurface, a pipeline, a built-in email inbox, invoices, proposals, booking pages, and notes tied to the people they are about. The meeting recorder does on-device transcription on Pro.
What Folk asks a team to do, Orbit hands to one AI assistant, Hiro, and every draft is approval-gated so nothing sends without your yes. Ask Hiro to prospect from your notes, draft a bump or reply, write a brief before a meeting, or send a proposal. Email is built into Orbit, so there is no Gmail connection needed, and two-way Google Calendar sync is part of every paid plan. If you are deciding which side of the line you sit on, the guide for freelancers running solo and the plain-English guide to what a personal CRM is both help.
Folk is an excellent CRM for a team that sells through relationships. Orbit is built for the individual whose relationships are the business, with an AI assistant doing the busywork.
Folk is often used as one, but it is built and priced per seat for teams that sell through relationships. A solo user can run it, though they pay for team features and work in a tool centered on a shared pipeline. Orbit is a simple CRM that is free for one person up to 250 contacts, with one AI assistant instead of teammates.
Orbit is designed for one person and opens on who you need to reconnect with today, backed by one AI assistant, Hiro, that drafts follow-ups, writes proposals, and preps meetings. Folk is designed for teams and opens on the shared pipeline. Orbit has a built-in email inbox, so no Gmail connection is needed.
Orbit has a Team plan at $20 per seat a month, minimum 2 seats, with a shared workspace, roles, and a shared inbox. If your main need is a shared pipeline and permissions, compare it with Folk. If each person mainly runs their own relationships and wants an AI assistant doing the busywork, Orbit is a strong fit.
No Gmail connection is needed, because email is built into Orbit: you send and receive from your own Orbit email address, and every message shows on the contact timeline. Two-way Google Calendar sync is part of every paid plan, starting with Lite at $8 a month. Folk instead syncs your existing email account.
Everything one person needs, plus an AI assistant for the busywork. Free for up to 250 contacts.
Free forever plan. No credit card. No spam.