The CRM for SaaS founders selling in five directions at once
Orbit is a CRM for SaaS founders with 16 AI agents built in. You manage users, investors, and partners at the same time, so Ava sends a Monday metrics briefing, Tess drafts the churn-risk and upgrade conversations, and June keeps investors and partners warm between updates. You approve every touch. Free to start, no credit card.
What does a SaaS founder actually manage?
A SaaS founder is not running one pipeline. You are running several at once and they all compete for the same hour. Users you are trying to activate and keep from churning. Investors you have to update and re-engage between rounds. Partners and integration leads who can move your numbers if you do not let them go cold. Early sales conversations you are taking yourself because there is no sales team yet. Each relationship matters, and there is no one to hand them to.
The trap is that the urgent thing (the outage, the demo today, the fire) always wins, and the important-but-quiet relationships (the investor you should update, the power user about to churn, the partner you promised to follow up) slip. Founders do not lose these relationships on purpose. They lose them because there is no system holding the cadence.
A founder's week, before and after Orbit
Same founder, same chaos, two outcomes.
| Orbit | Without Orbit | |
|---|---|---|
| Monday metrics view | Ava sends a briefing on what moved | You half-remember to check the dashboard |
| Power user going quiet | Tess flags it and drafts a check-in | You notice when they cancel |
| Investor update cadence | June surfaces who you have not touched | A guilty thought at 11pm |
| Partner you promised to follow up | A card waiting for your approval | A dropped thread |
| Early sales conversations | One pipeline with full timelines | Scattered across inbox and Slack |
The agents a founder leans on
Orbit ships 16 agents. Three fit the founder's job:
- Ava sends a Monday metrics briefing so you start the week knowing what moved across your pipelines, instead of digging.
- Tess scans your inbox each morning and drafts the conversations that matter: a check-in to a user showing churn signals, a reply to an upgrade question, a bump to a partner thread gone quiet for 3 or more days.
- June keeps your slow-burn relationships warm: investors between updates, advisors, partners. When someone has gone quiet for 30 days or more, she drafts a specific, useful note for your approval.
How is this different from the founders page?
Orbit has a broader page for founders covering early-stage selling in general. This page is for the SaaS founder specifically: the one juggling product-led users, churn and upgrade conversations, and an investor list alongside the sales pipeline. Same 16-agent team, tuned to the relationships a software business runs on.
Every contact, whether a user, an investor, or a partner, carries a full timeline of calls, emails, and notes, with tags and smart views so each group stays separate without a second tool. Nothing auto-sends. If you want to wire Orbit into the rest of your stack, the built-in AI business reports from Ava give you the founder dashboard without building one.
Founders do not lose users, investors, or partners on purpose. They lose them in the quiet. Orbit holds the cadence so you do not have to.
Keep exploring
Frequently asked questions
What is the best CRM for a SaaS founder?+
Orbit fits SaaS founders juggling users, investors, and partners at once. It keeps each group in one database with tags and smart views, and uses AI agents to send Monday metrics, flag churn and upgrade conversations, and keep relationships warm. Free to start, no credit card.
Can Orbit help me manage investors and users in one place?+
Yes. Tag contacts by group (user, investor, partner) and smart views keep them separate inside one database. June keeps quiet relationships warm and Tess drafts the conversations that matter, all on cards you approve.
Does Orbit help spot churn risk?+
Tess scans your inbox and surfaces users going quiet or raising concerns, drafting a check-in for your approval. Orbit reads the signals in your conversations, not your product analytics, so pair it with your usage data for a full picture.
Is Orbit free for an early-stage founder?+
Yes. The free plan is free forever: all 16 agents with your own AI key, unlimited contacts, one pipeline, a booking page, and proposals. AI providers bill you at cost. Gmail sync, calendar sync, and the MCP server are part of the upcoming Pro plan.
Hold every relationship while you build
Bring your own AI key and Ava, Tess, and June keep your users, investors, and partners warm. Free plan, no credit card.
Free forever plan. No credit card. No spam.