For SaaS founders

The CRM for SaaS founders selling in five directions at once

Orbit is a simple all-in-one CRM for SaaS founders, with one AI assistant called Hiro built in. You manage users, investors, and partners at the same time, so keep each group in one database and ask Hiro to summarize what moved, draft churn-risk and upgrade conversations, and keep investors and partners warm. You approve every touch. Free for 250 contacts, no credit card.

What does a SaaS founder actually manage?

A SaaS founder is not running one pipeline. You are running several at once and they all compete for the same hour. Users you are trying to activate and keep from churning. Investors you have to update and re-engage between rounds. Partners and integration leads who can move your numbers if you do not let them go cold. Early sales conversations you are taking yourself because there is no sales team yet. Each relationship matters, and there is no one to hand them to.

The trap is that the urgent thing (the outage, the demo today, the fire) always wins, and the important-but-quiet relationships (the investor you should update, the power user about to churn, the partner you promised to follow up) slip. Founders do not lose these relationships on purpose. They lose them because there is no system holding the cadence.

A founder's week, before and after Orbit

Same founder, same chaos, two outcomes.

OrbitWithout Orbit
Monday view of what movedAsk Hiro to summarize your pipelinesYou half-remember to check the dashboard
Power user going quietAsk Hiro to draft a check-inYou notice when they cancel
Investor update cadenceA scheduled task and a Hiro draftA guilty thought at 11pm
Partner you promised to follow upA task, and a draft on requestA dropped thread
AI assistant (Hiro) that drafts the busywork
Built-in MCP server to connect Claude
Early sales conversationsOne pipeline with full timelinesScattered across inbox and Slack

What Hiro does for a founder

Orbit has one AI assistant, Hiro, that opens with Cmd or Ctrl-J. Ask and it will:

  • Summarize what moved across your pipelines so you start the week knowing where things stand, instead of digging.
  • Draft the conversations that matter: a check-in to a user showing churn signals, a reply to an upgrade question, a bump to a partner thread gone quiet.
  • Keep your slow-burn relationships warm by drafting a specific, useful note when an investor, advisor, or partner has gone quiet.

How is this different from the founders page?

Orbit has a broader page for founders covering early-stage selling in general. This page is for the SaaS founder specifically: the one juggling product-led users, churn and upgrade conversations, and an investor list alongside the sales pipeline. Same AI assistant, Hiro, tuned to the relationships a software business runs on.

Every contact, whether a user, an investor, or a partner, carries a full timeline of calls, emails, and notes, with tags and smart views so each group stays separate without a second tool. Nothing auto-sends. On Pro, Orbit's built-in MCP server lets you connect Claude to your CRM, so you can drive Orbit from wherever you already work.

Founders do not lose users, investors, or partners on purpose. They lose them in the quiet. Orbit holds the cadence so you do not have to.

Keep exploring

Frequently asked questions

What is the best CRM for a SaaS founder?+

Orbit fits SaaS founders juggling users, investors, and partners at once. It keeps each group in one database with tags and smart views, and its AI assistant, Hiro, summarizes what moved, flags churn conversations, and drafts follow-ups. Free for 250 contacts, no credit card.

Can Orbit help me manage investors and users in one place?+

Yes. Tag contacts by group (user, investor, partner) and smart views keep them separate inside one database. Ask Hiro to keep quiet relationships warm and draft the conversations that matter, all on drafts you approve before they send.

Does Orbit connect to Claude?+

Yes, on Pro. Orbit includes a built-in MCP server with per-workspace, revocable keys, so you can connect Claude on web, desktop, mobile, or Claude Code and drive your CRM from there. There is no calling or voice feature; Orbit is a CRM with one AI assistant.

Is Orbit free for an early-stage founder?+

Yes, the CRM is free to start: 250 contacts, one pipeline, tasks, calendar, and a built-in email inbox. Pro is $14/mo or $112/yr with a 30-day trial (card required). AI is included on every plan with free monthly credits, and Pro can bring its own key.

Hold every relationship while you build

Ask Hiro to summarize your week and keep users, investors, and partners warm. Free plan, no credit card.

Free forever plan. No credit card. No spam.