For loan officers

The CRM for loan officers who live on referrals

Orbit is a simple all-in-one CRM for loan officers, with one AI assistant called Hiro built in. Track every borrower and referral partner in one place, then ask Hiro to draft the follow-ups, build a personalized options page, and keep partners warm. You approve every touch. Free for 250 contacts, no credit card.

What decides which loan officer gets the deal?

Mostly, relationships. Most of a loan officer's volume comes from Realtors, builders, and past borrowers, and that flow holds only when you stay in their orbit. Go quiet and the partner sends the next deal to whoever stayed in front of them. A borrower who just started shopping also matters, and a timely, well-informed reply keeps them with you.

Both are pure follow-up, and follow-up is the work that loses to the loan you are closing right now. You cannot stop mid-file to write a partner or a fresh application, so the new lead cools and the partner drifts.

Pick Orbit if this is you

  • Most of your volume comes from referral partners you struggle to stay in front of.
  • You are heads-down in files all day and never get around to following up.
  • You want one place to track borrowers, build options pages, and keep partners warm, without a bank-grade enterprise system.
  • You want an AI assistant that drafts the follow-up, but you still approve every message.

What Hiro does for a loan officer's desk

Orbit has one AI assistant, Hiro, that opens with Cmd or Ctrl-J. Ask and it will:

  • Build a personalized options page for a borrower with rate scenarios, programs, and next steps, ready for you to review and send.
  • Draft follow-ups and replies to borrowers from the full timeline, and create or update contacts, deals, and tasks as things move.
  • Draft specific check-ins to Realtors, builders, and past borrowers who have gone quiet, so the next deal comes to you.

How the partner pipeline stays warm

Your Realtors, builders, and past borrowers are a pipeline, not a contact list. Tag each partner, set a cadence, and let Hiro draft the touches that keep you top of mind, so the next deal comes to you. It is the lender-side version of what mortgage brokers do. For inbound, here is how to handle inbound leads.

Every borrower and partner carries a full timeline of calls, emails, and the options page Hiro built. Nothing auto-sends, so a regulated, high-trust conversation stays in your voice. If you want the follow-up side explained on its own, here is how AI email follow-up works.

The partner refers to whoever stayed in touch. Orbit and Hiro make staying in touch the default.

Keep exploring

Frequently asked questions

What is the best CRM for a loan officer?+

Orbit fits loan officers who live on referral partners. It tracks borrowers and partners in one place, builds personalized options pages, and its AI assistant, Hiro, drafts follow-ups and keeps Realtor and past-borrower relationships warm. Free for 250 contacts, no credit card.

Can Orbit help me follow up with borrowers?+

Yes. Ask Hiro to draft follow-ups and replies from the full borrower timeline, and to build a personalized options page. Every draft waits for you to approve. AI runs on free monthly credits with no API key to paste.

Can Orbit help me stay in front of referral partners?+

Yes. Tag your Realtors, builders, and past borrowers, set a cadence, and ask Hiro to draft specific check-ins when they go quiet. Every draft is approval-gated, and partners carry a full timeline so each message reflects the relationship.

Is Orbit safe for lending work?+

Nothing sends without you approving it, so you control every message. Hiro drafts and suggests, but you approve, edit, or dismiss. There is no calling or voice feature; Orbit is a CRM with one AI assistant that drafts and organizes.

Stay in front of your partners

Ask Hiro to draft the follow-ups your borrowers and partners need. Free plan, no credit card, nothing sends without you.

Free forever plan. No credit card. No spam.