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How to automate follow-up from form submissions

The lead you answer in five minutes is worth several of the ones you answer tomorrow. In Orbit, any form or quiz can trigger an automation: when someone submits, steps like a follow-up email, a task, or a tag run on their own. You set it up once, in the form editor.

How do I attach an automation to a form?

  1. 1Open the form in the form editor and find the Automation panel.
  2. 2Pick a recipe or start blank. Recipes are ready-made multi-step sequences, like an instant reply followed by a spaced check-in.
  3. 3Edit the steps: send an email, create a task, add a tag, or wait a set time between steps. The email steps come with prefilled copy you can rewrite in your voice.
  4. 4Save and leave it on. From now on every submission runs the steps. A small activity feed in the panel shows recent runs, so you can confirm it is firing.
  5. 5Duplicate an automation you like, or save it as a template, when the next form needs the same treatment.

What should the first automation be?

An instant acknowledgment email plus a task for you. The email tells the lead a human saw their message and sets an expectation. The task makes sure the personal follow-up actually happens. That pair takes five minutes to set up and covers the two ways leads die: silence and forgetting.

Quizzes make this stronger, because the automation fires with the score already on the contact. High scorers can get your booking link, low scorers can get a nurture email. See how to build a scored quiz.

One automation runs per form, so keep the logic in the steps. If two forms need different treatment, they are different forms.

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Frequently asked questions

What can a form automation do in Orbit?+

Run steps automatically on every submission: send follow-up emails, create tasks, add tags, and wait between steps. You attach one automation per form, built from a recipe or from scratch.

Are form automations free?+

Forms are on every plan, three of them free. Automations are on any paid plan, from $8/mo. The emails your automations send count toward your plan’s monthly sending allowance, which is 100 emails a month on the free plan and 2,000 a month on paid plans.

How fast does the follow-up email go out?+

The first step runs as soon as the submission lands, so an instant-reply email reaches the lead while they are still on your site. Later steps run after whatever wait times you set.

Can I reuse an automation across forms?+

Yes. Duplicate an automation, or save it as a template and attach the copy to another form. Each form runs its own copy, so editing one does not surprise another.

How do I know my automation is running?+

The automation panel on the form shows a small activity feed of recent runs. Submit a test yourself once after setup, and you will see the run and receive the email.

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